Influencing Markets

CEE’s terms of use establish significant restrictions and obligations regarding the use of materials appearing on this website. Every user is urged to read and comply with such terms.

CEE members create a critical mass of market influence. Members need market uptake of products and services that become increasingly efficient over time. It’s not enough to identify the demonstrably energy efficient products and services available in the market. They must be market-ready and fit the business models available to program administrators. Energy efficiency programs often involve seeding the market with a mix of financial incentives, technical assistance, product or service promotion, and other innovative means to encourage energy saving design strategies, affect purchasing decisions, and shape consumer behaviors.

CEE members know cost-effective energy efficiency but also listen to experts to sort through the noise to find the best information available. Members consider many dimensions of efficiency.


We're technology neutral; we don't tell manufacturers how to achieve greater efficiency, and we support the best fuel for the product. We're also interested in product categories and services that already have some market penetration, and that are supported by at least three manufacturers or service providers.

Efficiency can be a hard sell. After all, efficiency can't always be seen, the first cost can be high, and it's hard to know when you have it. On top of that, the promise of lower energy and operating costs is only one feature of a product. To meet these challenges, CEE creates common reference points that make efficiency visible and verifiable, attract multiple stakeholders, and increase the impact of efficiency messages. A CEE definition of efficiency bridges divides among stakeholders and consumers, creating market focus. For over twenty years CEE has worked with industry partners successfully, and we have stories to tell. We welcome you to read through some of them to see how CEE has worked with others, or visit the FAQ to see how we can work with you.

 Consortium for Energy Efficiency, Inc. Ferncroft Corporate Center, 35 Village Road, Middleton, MA 01949 

 © 2013–2021 Consortium for Energy Efficiency, Inc.
  All rights reserved. Terms and conditions for use of this website.