2019 ENERGY STAR® Promotion Award Winners

The ENERGY STAR Excellence Award for ENERGY STAR Promotion is awarded to ENERGY STAR partner retailers, manufacturers, energy efficiency program sponsors, or other organizations that planned and executed outstanding promotion, marketing or consumer education campaign around an ENERGY STAR qualified product category, series of products, or ENERGY STAR at large.

Hawai'i Energy

Hawai'i Energy received the ENERGY STAR Promotion award. Hawai'i Energy is a utility serving the State of Hawai'i and is receiving ENERGY STAR recognition for Excellence in Promotion. Hawai'i Energy demonstrated commitment to promoting ENERGY STAR through robust participation in ENERGY STAR Day, with outreach events and direct marketing and social media, reaching millions of Hawai'i consumers.

Key 2018 accomplishments include:

  • Facilitating an ENERGY STAR Day television morning show blitz and featuring the ENERGY STAR label during several appearances throughout the year on local lifestyle programs.
  • Sponsoring the locally-written play by the Honolulu Theatre for Youth, a children's musical aimed at teaching audiences more about energy in Hawai'i in a fun, interactive way. The musical featured an ENERGY STAR song, and a recorded music video of the song with their mascot, Pluggy.
  • Actively participating in energy fairs and community outreach events distributing hundreds of informational handouts and featuring educational energy-saving activities including demonstrations of ENERGY STAR certified product savings.
  • Distributing emails to 160,000 island residents promoting ENERGY STAR Day and utilizing content from the ENERGY STAR Day toolkit to highlight key reasons to choose ENERGY STAR certified products.
  • Regularly posting on social media to promote ENERGY STAR certified products and related content, such as Flip Your Fridge, Laundry Made Better, and other ENERGY STAR product promotions, including those for room air-conditioning, water heaters, smart thermostats, lighting, and pool pumps.
  • Commissioning a microsite, EfficiencyUnlocked.org, featuring ENERGY STAR certified products and energy-saving tips that encourages visitors to learn about saving energy by taking a virtual tour of a home.


View the accomplishments of the Sustained Excellence and Partner of the Year award winners.

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About CEE
CEE is an award-winning consortium of efficiency program administrators from the United States and Canada. Members work to unify program approaches across jurisdictions to increase the success of efficiency in markets. By joining forces at CEE, individual electric and gas efficiency programs are able to partner not only with each other, but also with other industries, trade associations, and government agencies. Working together, administrators leverage the effect of their ratepayer funding, exchange information on successful practices and, by doing so, achieve greater energy efficiency for the public good.

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